Client brief template for web development
A website request usually arrives as one sentence: “we need a new site, how much?”. These four templates ask what actually changes the quote: pages, content, who writes it, integrations, and who will edit the site afterwards.
Brochure website
A website to present your business and get enquiries.
15 questions
Before these steps, the client gives their name and email.
1.Your project
- What is the main goal of this project?Long answer
- Which pages do you need?Several choicesHomeServicesAboutPortfolioBlogContactBookingOther
- Do you already have a website?Yes or no
- Current website addressLink, optional
2.Content and technical
- Who provides the copy and photos?One choiceI already have themI’ll prepare them during the projectI’d like them done for meNot sure yet
- Do you have a logo and brand guidelines?One choice, optionalLogo and guidelinesJust a logoNothing yet
- Domain name and hostingOne choice, optionalI have bothI only have the domainNothing yetNot sure
- Do you want to edit the site yourself afterwards?Yes or no, optional
- In which languages?Short answer, optional
3.Budget and timing
- What budget have you set aside?Budget rangeUnder $1,000$1,000 – $2,500$2,500 – $5,000$5,000 – $10,000Over $10,000Not sure yet
- When do you need it?One choiceAs soon as possibleWithin a monthIn 2 to 3 monthsNo fixed dateBy a specific date
- Which date?Date
- Who signs off on the project on your side?One choiceJust meMe and a partner or a teamSomeone else signs off
4.Last details
- Any examples you like?Long answer, optional
- Anything else we should know?Long answer, optional
E-commerce site
An online store to sell your products.
15 questions
Before these steps, the client gives their name and email.
1.Your project
- What is the main goal of this project?Long answer
- What do you sell?Short answer
- How many products at launch?One choiceUnder 2020 to 100100 to 1,000Over 1,000
- Do you already sell online?One choiceNo, this is a firstYes, on my own siteYes, on a marketplace (Etsy, Amazon…)Yes, on social media
- Any platform preference?One choice, optionalShopifyWooCommerceOtherNone, advise me
2.Sales and logistics
- What do you need?Several choices, optionalCard paymentsPay in instalmentsIn-store pickupTracked shippingSubscriptionsDiscount codesCustomer accountsMultiple languages or currencies
- Who creates the product pages (photos, copy, prices)?One choiceMe or my teamI’d like it done for meLet’s discuss
- Where do you ship?Short answer, optional
- Any tools to connect?Long answer, optional
3.Budget and timing
- What budget have you set aside?Budget rangeUnder $2,500$2,500 – $5,000$5,000 – $10,000$10,000 – $20,000Over $20,000Not sure yet
- When do you need it?One choiceAs soon as possibleWithin a monthIn 2 to 3 monthsNo fixed dateBy a specific date
- Which date?Date
- Who signs off on the project on your side?One choiceJust meMe and a partner or a teamSomeone else signs off
4.Last details
- Any examples you like?Long answer, optional
- Anything else we should know?Long answer, optional
Web app
A custom online tool for your customers or your team.
14 questions
Before these steps, the client gives their name and email.
1.Your project
- What problem should the app solve?Long answer
- Who will use it, and to do what?Long answer
- What are the 3 to 5 must-have features at launch?Long answer
- Where is the project at?One choiceJust an ideaMockups or specs are readyA prototype existsA version is already live
2.Technical
- On which platforms?Several choicesDesktop browserMobile browseriOS appAndroid app
- Who handles the design?One choice, optionalI already have mockupsInclude it in the projectStart from an existing template
- Any technical constraints?Long answer, optional
- Who will maintain the app afterwards?One choice, optionalYou, on a maintenance planOur tech teamTo be decided
3.Budget and timing
- What budget have you set aside?Budget rangeUnder $5,000$5,000 – $15,000$15,000 – $30,000$30,000 – $60,000Over $60,000Not sure yet
- When do you need it?One choiceAs soon as possibleWithin a monthIn 2 to 3 monthsNo fixed dateBy a specific date
- Which date?Date
- Who signs off on the project on your side?One choiceJust meMe and a partner or a teamSomeone else signs off
4.Last details
- Any apps whose experience you like?Long answer, optional
- Anything else we should know?Long answer, optional
Website redesign
Modernise an existing website without losing what works.
14 questions
Before these steps, the client gives their name and email.
1.Your project
- What is the main goal of this project?Long answer
- Current website addressLink
- What is no longer working?Several choicesOutdated designPoor on mobileSlowHard to edit myselfFew enquiries or salesPoor Google rankingsTechnical issues
- What do you expect?One choiceA design refreshA full redesign (design and content)A redesign on a new technology
2.What exists today
- What must be kept?Long answer, optional
- What is the current site built with?Short answer, optional
- Does the site bring you visits from Google?One choice, optionalYes, a lotSomeHardly anyNot sure
- Do you have all the logins (hosting, domain, admin)?Yes or no, optional
3.Budget and timing
- What budget have you set aside?Budget rangeUnder $1,500$1,500 – $3,000$3,000 – $6,000$6,000 – $12,000Over $12,000Not sure yet
- When do you need it?One choiceAs soon as possibleWithin a monthIn 2 to 3 monthsNo fixed dateBy a specific date
- Which date?Date
- Who signs off on the project on your side?One choiceJust meMe and a partner or a teamSomeone else signs off
4.Last details
- Any examples you like?Long answer, optional
- Anything else we should know?Long answer, optional
What these questions save you from
Content nobody owns
Most website projects stall waiting for copy and photos. Asking who provides them, before quoting, tells you whether to add copywriting or plan for delays.
The hidden redesign
“A small update” often means migrating an old CMS, redirecting URLs and keeping SEO. The existing-site questions surface that early.
A deadline without a reason
A launch date tied to an event is firm; “as soon as possible” is not. The template asks for both the date and why it matters.
Use it as your client form
In Briefly, each template becomes a link you send to prospects. You can edit every question, and each brief you receive is analysed: what is confirmed, what is missing, what to ask on the call.
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